txt me, k

I will confess that I was a reluctant latecomer to the whole texting thing. The source of my reluctance can be traced back to my annoyance as I witnessed many people so engrossed in their phone that they would ignore unimportant daily duties like watching where they were walking or driving.

Eventually, I decided to give it a try and found it to be very useful – kind of like e-mail on steroids; fast, easy communication right at your fingertips no matter where you are. I still don’t understand it as a form of entertainment like half the world but to each his (her) own. I will say it has changed the world that we live in and I’m sure that will continue as it’s used for many other purposes.

Here is a good example: soon (as in the next month) we will roll out our next enhancement to NSFCU E-Branch – text banking. By simply texting a key word / command you will receive a text response with all the requested information. Because you will authenticate your phone upon signing up for this free service, you will not need to log in before sending any text commands; it literally will be as fast as sending a text message to a friend.

I’m excited about rolling out this feature as it is the next natural evolution in on-line banking. I truly believe that many people will no longer use the on-line banking features on E – Branch as text banking will be just that much faster and more convenient. Most importantly, it will still be as secure as any of our other electronic banking services.

This is another good example of our commitment to providing the latest in electronic banking products combined with old fashioned personal service when you need it.

Stay tuned to www.northshorefcu.org for the official announcement when text banking is available.